Whitepaper

Beyond the Highlight Reel

What College Coaches Actually Look for in a Recruit — and Why the Conversation Decides Close Calls

Every recruiting class has more talented athletes in it than a program has roster spots to fill. When two prospects post comparable times, comparable stats, and comparable highlight reels, something else decides who gets the call, the offer, or the scholarship. Recruiting-industry data and college coaches themselves are remarkably consistent about what that something else is: not one more tenth of a second, but character, coachability, and how a prospect communicates.

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